WHAT IS HYGGE?
Pronounced ‘hoo-ga’ or ‘hue-gah’, the word is becoming increasingly recognisable and was originally a Norwegian term for wellbeing. Developed into a concept and way of living by the Danish in the 18th century when it first appeared in writings of the time, the country hasn’t looked back since. Applicable to any time and space, hygge traverses both winter and summer but the idea really comes alive in the harsh and bracing cold season Scandinavia is renowned for. These bleak winters demonstrate the power of hygge even further, as even in the depths of the country’s coldest months when there is very little daylight, Denmark’s inhabitants remain the world’s happiest people.